Rock Classics 103.9 FM WTXY

WTXY Radio Privacy Policy

Effective Date: August 15, 2026
Last Updated: August 15, 2026

Rock Classics 103.9 FM WTXY (“WTXY Radio,” “WTXY,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains what information we collect, how we use it, when it may be shared, and the choices available to you when you interact with WTXY Radio, our website, contests, promotions, clubs, email communications, text messaging programs, and other services.

1. Information We Collect

We may collect information that you voluntarily provide when you:

  • Enter a contest, sweepstakes, trivia promotion, or giveaway;
  • Join the WTXY Birthday Club or another station club or program;
  • Subscribe to email communications;
  • Opt in to receive text messages;
  • Complete a form on our website;
  • Contact WTXY Radio;
  • Participate in a survey, promotion, event, or other station activity.

Depending upon the service or promotion, this information may include:

  • First and last name;
  • Email address;
  • Telephone or mobile phone number;
  • Date of birth or birthday information;
  • Contest or trivia responses;
  • Communication preferences and consent choices;
  • Information necessary to administer promotions and award prizes; and
  • Other information you voluntarily provide to us.

We may also automatically receive limited technical information when you use our website, such as browser type, device information, IP address, referring pages, and general website activity.

2. How We Use Information

WTXY Radio may use the information we collect to:

  • Administer contests, trivia competitions, sweepstakes, giveaways, and promotions;
  • Determine eligibility and select or contact winners;
  • Operate the WTXY Birthday Club and similar programs;
  • Send communications that you have requested or authorized;
  • Send promotional email when permitted;
  • Send promotional text messages when you have specifically consented to receive them;
  • Provide station, contest, event, and promotional information;
  • Respond to questions and requests;
  • Prevent fraud, duplicate entries, abuse, or misuse of our promotions;
  • Measure participation and improve WTXY promotions and services;
  • Maintain records of communication preferences, consent, and opt-outs;
  • Operate, secure, maintain, and improve our website and related systems; and
  • Comply with applicable legal requirements.

Providing a telephone number does not by itself constitute consent to receive promotional text messages.

3. Email Communications

When you choose to receive promotional communications from WTXY Radio, we may use your email address to send station news, contest announcements, promotions, event information, and other WTXY communications.

You may unsubscribe from promotional email using the unsubscribe mechanism contained in our marketing emails.

We may use third-party service providers, including Mailchimp, to manage subscriber information and deliver email communications.

4. SMS/Text Message Privacy

WTXY Radio will send promotional text messages only to individuals who have affirmatively opted in to receive them.

If you opt in to WTXY promotional text messages:

  • Message frequency may vary;
  • Message and data rates may apply;
  • You may reply STOP to opt out;
  • You may reply HELP for assistance; and
  • Consent to receive marketing text messages is not a condition of purchase or participation in a WTXY contest or promotion.

Consent to receive email communications does not automatically constitute consent to receive SMS/text messages.

WTXY maintains records of SMS consent and opt-out preferences as appropriate for administration and compliance.

Mailchimp currently describes SMS consent as expressed, verifiable permission to receive marketing texts and requires that consent be obtained before marketing messages are sent.

5. SMS Information Is Not Sold for Marketing

WTXY Radio does not sell your SMS consent or mobile telephone number to third parties for their independent marketing purposes.

Mobile information and SMS consent information will not be shared with third parties or affiliates for their own marketing or promotional purposes.

We may disclose information to service providers that process information on our behalf and assist us in operating our messaging program, subject to appropriate contractual and privacy obligations.

6. Service Providers

WTXY Radio uses third-party companies and technology providers to help operate our website, promotions, communications, and other services.

These providers may process information on our behalf as necessary to provide their services.

For example, WTXY currently uses Mailchimp for certain marketing and communications functions. Information processed through Mailchimp is also subject to Mailchimp’s privacy and data-processing practices.

Mailchimp Global Privacy Statement

Mailchimp specifically requires customers using its services to disclose their use of the service and provide access to its Global Privacy Statement.

We may also use website hosting providers, WordPress-related services, form-processing services, analytics services, security services, and other technology providers necessary to operate WTXY’s digital services.

7. Contests and Promotions

Information submitted in connection with a contest or promotion may be used to:

  • Verify eligibility;
  • Process entries;
  • Score or evaluate entries where applicable;
  • Prevent duplicate or fraudulent entries;
  • Conduct winner drawings;
  • Contact potential winners;
  • Verify winners;
  • Award prizes; and
  • Maintain records related to the promotion.

Entering a contest does not require you to consent to promotional SMS marketing unless the official rules for a particular promotion expressly state otherwise and such a requirement is permitted by applicable law.

Where WTXY provides separate marketing consent choices, declining marketing communications will not invalidate an otherwise eligible contest entry.

8. Cookies and Similar Technologies

Our website and service providers may use cookies and similar technologies to operate website features, maintain security, understand website usage, remember preferences, and improve our services.

Certain third-party services may also use cookies, pixels, or similar technologies according to their own privacy practices.

9. How We Share Information

WTXY Radio may share personal information when reasonably necessary with companies that provide services on our behalf, including providers involved in:

  • Website hosting;
  • Website forms;
  • Email delivery;
  • SMS delivery;
  • Data storage;
  • Analytics;
  • Security and fraud prevention; and
  • Contest or promotion administration.

We may also disclose information when required by law, legal process, governmental request, or when reasonably necessary to protect WTXY Radio, our users, our property, or others.

We do not authorize service providers to use personal information supplied to them on our behalf for their own unrelated marketing purposes.

10. Data Security

WTXY Radio uses reasonable administrative, technical, and organizational measures intended to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, computer system, database, or method of electronic transmission can be guaranteed to be completely secure.

11. Data Retention

We retain personal information for as long as reasonably necessary to operate our services, administer promotions, maintain appropriate business and compliance records, honor communication preferences and opt-outs, resolve disputes, and satisfy applicable legal requirements.

SMS consent and opt-out records may be retained for compliance purposes even after an individual unsubscribes from messaging.

Mailchimp’s current terms place responsibility on the sender to maintain adequate consent, opt-out, and message-history records and note that carriers or aggregators may require audit-ready records for up to six years.

12. Your Communication Choices

You control whether you receive promotional communications from WTXY.

You may:

  • Unsubscribe from marketing email using the unsubscribe link provided in the email;
  • Reply STOP to discontinue promotional SMS messages; or
  • Contact WTXY Radio to request assistance regarding your communication preferences.

An SMS opt-out will be honored for the applicable WTXY messaging program in accordance with applicable requirements.

13. Children’s Privacy

WTXY Radio’s general website and marketing programs are not intended to knowingly collect personal information from children in violation of applicable law.

Individual contests and promotions may have specific age requirements contained in their official rules.

We encourage parents and guardians to supervise children’s online activities.

14. External Websites

The WTXY website may contain links to websites or services operated by third parties.

WTXY Radio does not control the privacy practices of those independent websites. We encourage you to review the privacy policy of any third-party website you visit.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal requirements.

When we make changes, we will update the Last Updated date shown at the beginning of this policy.

Material changes may also be communicated through our website or other appropriate means.

16. Contact WTXY Radio

Questions regarding this Privacy Policy or WTXY Radio’s privacy practices may be directed to WTXY Radio through the contact information published on WTXYRadio.com.